Welcome to the official i-CATS Maznah Library & Information Services Online Public Access Catalog (OPAC).

Retail marketing management / (Record no. 2777)

MARC details
000 -LEADER
fixed length control field 00938nam a2200313 a 4500
001 - CONTROL NUMBER
control field 13663787
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260421160533.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040723s2003 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273655116
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273655114
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency C#P
-- DLC
-- iCATSUC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .G479 2003
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Edition number 21
Item number /GIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gilbert, David,
Dates associated with a name 1947 March 2-
Relator term author.
245 10 - TITLE STATEMENT
Title Retail marketing management /
Statement of responsibility, etc. David Gilbert.
250 ## - EDITION STATEMENT
Edition statement 2nd edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow Essex, England :
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 457 p. :
Other physical details ill. ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous ed.: 1999.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Open Collection Dato Maznah Library & Information Services Dato Maznah Library & Information Services H Social Sciences 21/04/2026 217.00   HF5415.13 .G479 2003 1002753 21/04/2026 1 21/04/2026 Books