Welcome to the official i-CATS Maznah Library & Information Services Online Public Access Catalog (OPAC).

International marketing / (Record no. 2773)

MARC details
000 -LEADER
fixed length control field 00933nam a2200289 a 4500
001 - CONTROL NUMBER
control field 11996687
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260421121440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000504s2000 txuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030211123
Terms of availability (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030211126
Terms of availability (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- iCATSUC
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .T48 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 21
Item number /TER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Terpstra, Vern,
Relator term author.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Vern Terpstra, Ravi Sarathy.
250 ## - EDITION STATEMENT
Edition statement 8th edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. Thomson, South-Western,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 753 p. :
Other physical details ill. (some col.), col. maps ;
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sarathy, Ravi,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Open Collection Dato Maznah Library & Information Services Dato Maznah Library & Information Services H Social Sciences 21/04/2026 870.15   HF1416 .T48 2000 1002791 21/04/2026 1 21/04/2026 Books