Principles of services marketing / Adrian Palmer.

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TextPublication details: Maidenhead : McGraw-Hill Education, 2011. Edition: 6th edDescription: 525p. : ill. ; 27cmISBN:

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Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.13.P173 2011 (Browse shelf(Opens below))	Available	10076826

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Previous	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	HF5415.13.B9741 2009 Marketing management /	HF5415.13.P173 2011 Principles of services marketing /	HF5415.13 .Y87 2016 Marketing Management /	HF5415.135.C72 2009 Strategic marketing /	HF5415.5.V36 1997 Communication in tourism & hospitality meeting the world in the workplace	Next

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