Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Material type:
TextPublication details: Boston : McGraw Hill/Irwin, 2004.Edition: 9th edDescription: 790 p. : col. illISBN: - 0072536861
- HF5415.33.U6 .H38 2004
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Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.33.U6.H38 2004 (Browse shelf(Opens below)) | Available | 1002620 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415.2.M3825 1998 Marketing research essentials / | HF5415.2.Z54 2003 Exploring marketing research / | HF5415.32.S65 2013 Consumer behavior : buying, having, and being / | HF5415.33.U6.H38 2004 Consumer behavior : building marketing strategy / | HF5415.5.V36 1997 Communication in tourism & hospitality meeting the world in the workplace | HF5415.55 .B56 2021 Electronic Customer Relationship Management (E CRM) : A Complete Guide - 2020 Edition ; Practical Tools for Self-Assessment / | HF5429 .B45 2010 Retail management : a strategic approach / |
System requirements for computer optical disc: MPC or MPC2-compatible (386 or 486 processor); 4MB RAM; Microsoft Windows 3.1 o
Includes bibliographical references
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