Consumer behavior : buying, having, and being / Michael R. Solomon
Material type:
TextPublication details: Boston: Pearson Education, 2013.Edition: 10th edDescription: 639 pages illustrations 28cmISBN: - 9780273767312
- HF5415.32 .S65 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5415.32.S65 2013 (Browse shelf(Opens below)) | Available | 1002623 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5415.2.B779 1999 Marketing research / | HF5415.2.M3825 1998 Marketing research essentials / | HF5415.2.Z54 2003 Exploring marketing research / | HF5415.32.S65 2013 Consumer behavior : buying, having, and being / | HF5415.33.U6.H38 2004 Consumer behavior : building marketing strategy / | HF5415.5.V36 1997 Communication in tourism & hospitality meeting the world in the workplace | HF5415.55 .B56 2021 Electronic Customer Relationship Management (E CRM) : A Complete Guide - 2020 Edition ; Practical Tools for Self-Assessment / |
Includes index
Includes bibliographical references and indexes
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