Direct marketing : an integrated approach / William J. McDonald.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)Content type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.126.M395 1998 (Browse shelf(Opens below))	Available	1002729

Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)

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Previous	HF5415.123.F55 2009 Marketing communications : interactivity, communities and content /	HF5415.123.S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications /	HF5415.126.A45 1997 Direct marketing /	HF5415.126.M395 1998 Direct marketing : an integrated approach /	HF5415.126.R62 1999 Direct marketing management /	HF5415.126 .S774 1999 Marketing on the Internet : principles of online marketing /	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	Next

Includes bibliographical references and index.

System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

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