Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 2nd edDescription: xxii, 462, [26] p. : ill. ; 26 cmContent type:

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Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.2.M3825 1998 (Browse shelf(Opens below))	Available	1002731

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Previous	HF5415.135.C72 2009 Strategic marketing /	HF5415.2.A14 2000 Marketing Research /	HF5415.2.B779 1999 Marketing research /	HF5415.2.M3825 1998 Marketing research essentials /	HF5415.2.Z54 2003 Exploring marketing research /	HF5415.32.S65 2013 Consumer behavior : buying, having, and being /	HF5415.33.U6.H38 2004 Consumer behavior : building marketing strategy /	Next

Includes bibliographical references and index.

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