Direct marketing management / Mary Lou Roberts, Paul D. Berger.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Edition: 2nd edDescription: xviii, 447 p. : ill. ; 24 cmContent type:

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Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.126.R62 1999 (Browse shelf(Opens below))	Available	1002732

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Previous	HF5415.123.S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications /	HF5415.126.A45 1997 Direct marketing /	HF5415.126.M395 1998 Direct marketing : an integrated approach /	HF5415.126.R62 1999 Direct marketing management /	HF5415.126 .S774 1999 Marketing on the Internet : principles of online marketing /	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	Next

Includes bibliographical references and index.

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