Marketing and managing tourism destinations / Alastair M. Morrison.
Material type:
TextPublisher: London ; New York, NY : Routledge, Taylor & Francis Group, 2024Edition: Third editionDescription: 1 online resourceContent type: - text
- computer
- online resource
- 9781032380698
- 910.68/8 23/eng/20230505
- G155.A1
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Dato Maznah Library & Information Services | Open Collection | G Geography (General). Atlases. Maps | G155.A1 M665 2019 (Browse shelf(Opens below)) | Checked out | 07/12/2026 | 10084210 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: G Geography (General). Atlases. Maps,Collection: Open Collection Close shelf browser (Hides shelf browser)
| G155.A1 M397 1996 Dictionary of travel, tourism, and hospitality / | G155.A1 .M398 1997 Understanding tourism / | G155.A1 .M4753 1998 Sustainable tourism : a marketing perspective / | G155.A1 M665 2019 Marketing and managing tourism destinations / | G155 .A1 N426 2008 Network Analysis and Tourism : from Theory to Practice / | G155.A1 .N437 1996 Foundations of tourism / | G155.A1 .O35 2007 Travel and tourism marketing / |
Second edition: 2019.
Includes bibliographical references and index.
"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher.
"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher.
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