Marketing management : knowledge and skills / J. Paul Peter, & James H. Donnelly, Jr.

By:

Contributor(s):

Material type:

TextPublication details: New York, NY : McGraw-Hill Irwin, 2013.Edition: 11th ednDescription: xvii, 796 p. : ill. (col.) ; 26 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.13 .P387 2013 (Browse shelf(Opens below))	1	Available	1003028

Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.13 .M37 1996 Marketing management : an asian perspective /	HF5415.13.P173 2011 Principles of services marketing /	HF5415.13 .P173 2011 Principles of services marketing /	HF5415.13 .P387 2013 Marketing management : knowledge and skills /	HF5415.13 .Y87 2016 Marketing Management /	HF5415.135.C72 2009 Strategic marketing /	HF5415.2.A14 2000 Marketing Research /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.