E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
Material type:
TextPublisher: [Boston] : Pearson, [2017]Edition: Thirteenth EditionDescription: xliii, 821 pages : color illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9781292211688
- 0134601564
- 658.8/72 23
- HF5548.32 .L38 2017
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Dato Maznah Library & Information Services | H Social Sciences | HF5548.32.L38 2017 (Browse shelf(Opens below)) | Available | 10080177 |
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| HF5438.25.M44 2006 Selling hospitality : a situational approach / | HF5548.32.H3 2024 Digital business : strategy, management & transformation / | HF5548.32 .K566 2022 Digital Marketing Strategy : An Integrated Approach To Online Marketing / | HF5548.32.L38 2017 E-commerce 2017 : business, technology, society / | HF5548.32 .L38 2021 e-Commerce : Business, Technology, Society / | HF5548.32 .L38 2024 E-commerce 2023 - 2024 : Business. Technology. Society. / | HF5548.32 .T86 2012 Electronic Commerce 2012 : A Managerial and Social Networks Perspective / |
Revised edition of the authors' E-commerce 2016.
Includes bibliographical references and index.
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
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