Customer relationship management strategies in the digital era / Süphan Nasir, Istanbul University, Turkey.

By:

Nasir, Süphan, 1978-

Material type: Text

TextSeries: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book seriesPublisher: Hershey : Business Science Reference, An Imprint of IGI Global, [2015]Description: xvii, 322 pages ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781466682313 (hardcover : alk. paper)

Subject(s):

DDC classification:

658.8/12 23

LOC classification:

HF5415.5 .N247 2015

Summary: "This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
Books	Dato Maznah Library & Information Services	H Social Sciences	HF5415.5.N247 2015 (Browse shelf(Opens below))	Available		10082246

Includes bibliographical references (pages 268-318) and index.

"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"-- Provided by publisher.

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