Direct marketing management / Mary Lou Roberts, Paul D. Berger.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Edition: 2nd edDescription: xviii, 447 p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.126.R62 1999 (Browse shelf(Opens below))	Available	1002732

Includes bibliographical references and index.

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