Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Edition: 2nd edDescription: xxii, 462, [26] p. : ill. ; 26 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.2.M3825 1998 (Browse shelf(Opens below))	Available	1002731

Includes bibliographical references and index.

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