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Online advertising and promotion : modern technologies for marketing / Payam Hanafizadeh, Mehdi Behboudi.

By: Contributor(s): Material type: TextSeries: Premier reference sourcePublication details: Hershey, PA : Business Science Reference, c2012.Description: xi, 236 p. : ill. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781466608856
  • 9781466608863
  • 9781466608870
Subject(s): DDC classification:
  • 659.14/4 23
LOC classification:
  • HF6146.I58 H36 2012
Summary: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Status Barcode
Books Dato Maznah Library & Information Services H Social Sciences HF6146.I58.H36 2012 (Browse shelf(Opens below)) Available 10078029

Includes bibliographical references (p. 214-230) and index.

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"-- Provided by publisher.

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