Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / Terence A. Shimp.

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TextPublication details: Mason, Ohio : South-Western, Thomson Learning, 2003.Edition: 6th ednDescription: xxi, 650p. : ill. (col.) ; 29cmISBN:

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Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	Dato Maznah Library & Information Services		H Social Sciences	HF5415.123 .S54 2003 (Browse shelf(Opens below))	1	Available	041060
Books	Dato Maznah Library & Information Services	Open Collection	H Social Sciences	HF5415.123.S54 2003 (Browse shelf(Opens below))		Available	10076780

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Previous	HF5415 .K64 2010 Principles of Marketing /	HF5415 .Y876 2017 Principles of marketing /	HF5415.123.F55 2009 Marketing communications : interactivity, communities and content /	HF5415.123.S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications /	HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing /	HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship /	HF5415.13.B9741 2009 Marketing management /	Next

Includes bibliographical references and index.

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