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Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / Terence A. Shimp.
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TextPublication details: Mason, Ohio : South-Western, Thomson Learning, 2003.Edition: 6th ednDescription: xxi, 650p. : ill. (col.) ; 29cmISBN: - 0030352711 (hb)
- 9780030352713 (hb)
- 658.82 /SHI
- HF5415.123 .S54 2003
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Dato Maznah Library & Information Services | H Social Sciences | HF5415.123 .S54 2003 (Browse shelf(Opens below)) | 1 | Available | 041060 |
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| HF5415 .L36 1999 Introduction to Marketing : a Step-by-Step Guide to All the Tools of Marketing / | HF5415 .S76 2004 Marketing / | HF5415.Y876 2017 Principles of Marketing : Yusniza Kamarulzaman, Nor Khalidah Abu | HF5415.123 .S54 2003 Advertising, Promotion, & Supplemental Aspcts of Integrated Marketing Communications / | HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / | HF5415.1265 .C433 2023 Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing / | HF5415.1265 .M68 2019 Managing e-CRM towards Customer Satisfaction and Quality Relationship / |
Includes bibliographical references and index.
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