Marketing research : Raymond A. Kent. measurement, method and application /
Material type:
TextPublication details: London ; International Thomson Business Press, 1999.Description: xiv, 334 p. : ill. ; 25 cmContent type: - text
- unmediated
- volume
- 1861521553
- 9781861521552
- 658.83 20 /KEN
- HF5415.2 .K37 1999
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF5412 .K37 1999 (Browse shelf(Opens below)) | 1 | Available | 1002783 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
| HF5387. V44 1998 Business ethics : concepts and cases / | HF5387 .V44 2017 Business ethics : concepts & cases / | HF5387. W45 2003 Business ethics : a stakeholder and issues management approach / | HF5412 .K37 1999 Marketing research : measurement, method and application / | HF5415.H238 1996 The CIM marketing dictionary / | HF5415.I265 .I565 2004 Internet marketing : building advantage in a networked economy / | HF5415.I265.I565 2004 Internet marketing : building advantage in a networked economy / |
Includes bibliographical references and index.
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