International marketing / Philip R. Cateora, Mary C. Gilly, & John L. Graham.
Material type:
TextPublication details: New York : McGraw-Hill/ Irwin, 2009.Edition: 14th ednDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 28 cmContent type: - text
- unmediated
- volume
- 0071288384
- 9780071288385
- 658.84 22 /CAT
- HF1416 .C375 2009
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Dato Maznah Library & Information Services | Open Collection | H Social Sciences | HF1416 .C375 2009 (Browse shelf(Opens below)) | 1 | Available | 1002792 |
Browsing Dato Maznah Library & Information Services shelves,Shelving location: H Social Sciences,Collection: Open Collection Close shelf browser (Hides shelf browser)
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| HF1379.P462 2017 Global business / | HF1411 .C35 1985 International economics / | HF1416 | .P49 2004 International marketing strategy analysis, development and implementation | HF1416 .C375 2009 International marketing / | HF1416.C38 2024 International Marketing | HF1416 .T48 2000 International marketing / | HF1418.7.O45 1995 The end of the nation state : the rise of regional economies / |
Includes bibliographical references and index.
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